If you've experienced business long enough, you know gaining new business is essential to the growth of one's company. In some industry's new blood may be the lifeblood of the business and without it, you die. To be able to achieve your full potential in your venture, you then have to have ongoing marketing strategies which will grow your business every year.
A large number of Award Shop owners desire to develop corporate business and gain them as a regular account. After all, who wouldn't want a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can increase your business and may also be used to secure other accounts aswell.
Think about this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account together with your local McDonald's. You might or may not know the owner, manager or anyone employed there on a personal basis at this time. However, once you do introduce yourself and your line of business, be prepared to hand the "decision maker" an impressive item. Not just a simple business card with your contact info, give them something that will cause them to keep in mind you.
Here's the idea... A lot of people enjoy receiving a thing that has been personalized for them, something with their name on it. You as an engraver have a variety of items it is possible to engrave and show the manager as gift, introducing your organization. Another impressive look would be to have their company logo or corporate insignia engraved on the piece as well. I suggest creating a "sample" of what you will like to do for them monthly and plant the idea for them to present a worker of the Month award.
Present Find out more (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, alongside wording that best describes the appreciation award. If you don't currently have their logo on file, you can obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo on it. Plan to leave these items behind as a free sample, demonstrating your products and services.
Another nifty move to make is show them a big perpetual plaque. Something around a 10x13 with a nice brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional little bit of gold brass and it will cause the engraved logo to stand out more on the brass plate.
Having an Employee of the Month award is ideal for showing appreciation to workers who do their job well. This will create a continuing month-to-month award program which will enable you to show off many other products you have available for them. Think about it, if you are the one doing their awards and then they want a banner for a special promotion, they will call you. It's your company that is on the forefront of their mind, because of them calling or seeing you every month for their Employee of the Month awards. Including getting additional nametags designed for new employees that are hired each week, month or quarter.
Establishing this type of account will enable you to generate more accounts just like it. Imagine likely to other establishments with the same idea and adding the truth that you already do it for McDonald's, Wendy's, etc... This gives you more clout and subsequently builds your corporate business faster.
Using these type of ideas to "get your foot in the door" will capture new business for the award shop and continue to grow your business.
